I, personally, don't need a reason to buy beautiful things. I see it, I want it. I think I'll wear that! It's different and special. If I can make up an excuse, I buy it.
I don't have to have much in the way of incentives. Free shipping saves a dollar or two, a percent off is nice. I'm indifferent to gift boxes. If you come across nice on your blog and listings that's a definite plus and may be a kicker if you don't, but honestly, I'm buying the piece because I've decided that it's for me or it's for someone I know so well that I can tell it's for them. (Or sometimes I need a gift which is less personal, in which case, saving is good because it can be tough to decide on things like that.) I'm buying because I desperately have to have that exact item and none other, or need 'it' anyway and 'this' fits the bill. If I wasn't buying from Merchant A I'd be buying a similar product from Merchant B.
I wonder if most of us are like that? And if so, how do I get to be Merchant A? In the first scenario, I see something an resonate with it. I've had that happen with customers. Sometimes I see something, but it's obviously out of my price range-- sometimes I only think it's out of my price range. That's happened with my cuffs especially. If they were $10, they'd be gone (and so would my mind . . . ) But I've had people walk away and I've had them walk back.
In the second scenario, I literally look at everything! I'll take hours trying to find the 'right' thing that sends the right message and the right price. But I don't really know what pushes me over the edge. I have to figure it out.
Either way urgency can be a factor, if it's ooak and I have to have it or if I'm in the market and the 'deal' is just for the weekend.
It seems to me that the work sells itself because I'm unconscious of the factors involved, beyond my own preferences and needs. I have to pay attention so I can adapt those factors to work for me too.
So, what makes you click the buy button? What makes you hold off? If you sell your creations has that affected how you do it?
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